Fairhope Wedding Photographer & Educator | Ellison Smith Creative- Formerly Goodie & Smith Weddings

Branding Portraits: LUSH, Alabama Florist

When we’re not photographing our incredible Goodie and Smith Couples, we love working with other local business owners. We’ve been lucky enough to meet vendors who serve Mobile, Daphne, Fairhope and beyond. When we work with these business owners, we’re often capturing new branding portraits for their business or catching up at a wedding! Recently, we visited Susan George, at LUSH – a full service boutique florist in Mobile, Alabama. We’re so excited to be sharing these branding photos and a glimpse inside what makes LUSH so special!

LUSH, boutique full service florist in Mobile AL

Tell us about your business, what services do you offer?

We are a full service boutique florist. Our arrangements are unique and one of a kind.  We provide floral arrangements for weddings, events, funerals and everyday events. We also do organic balloon garlands and balloon columns.  These are becoming more and more popular. We are also a retail gift shop and garden store.  We are the local retailer for Elegant Earth, an upscale line of outdoor furniture, fountains, and planters that are made in Birmingham. We are also known for our  both traditional and unique varieties of beautiful live orchids and orchid arrangements. We are adding more live plants and garden accessories to the shop as Spring approaches.

branding photo of LUSH owner sitting on bench Mobile AL florist works during branding portraits branding portraits for LUSH, florist in Mobile AL

Can you tell us about the experience that your brides have with you when they book you for their wedding florist?

We love to get to know our brides and make their floral experience the best that it can be.  We are a small shop so we focus on one wedding at a time giving our brides the attention they deserve.  We pride ourselves in making our bride’s dreams a reality.  We meet with our brides mutilple times including walking through the venues with them.  We communicate with our brides frequently throughout the planning process, making changes and updating our plans as needed.  Our senior floral designer is also an artist.  She often paints a watercolor version of the bride’s bouquet and paints a mockup of arrangements on photos of the venue. These paintings are one of a kind and are something that make LUSH unique.  Many of our brides frame their bouquet painting after the wedding.
branding portraits in Mobile AL with florist branding portraits for Mobile AL florist Mobile AL florist displays wedding books in storefront LUSH florist works on arrangement in studio

What are some wedding trends you’re seeing for 2021?

We are anticipiating that people will begin having more weddings and functions in 2021.  We are seeing weddings that are smaller in scale, at least in the number of anticipated guests.  More weddings are being held in venues that have an outdoor space allowing for guests to social distance. Brides are also choosing larger, more open venues for their receptions . Many brides are finding creative ways to incorporate masks into their receptions, too!

owner poses with custom counter at LUSH purple and green floral display for Mardi Gras

What is one tip you always give your clients?

One tip we always give our brides is to ask for a handful of florals to style with their detail photos. We encourage our clients to research wedding flowers on the internet and in magazines and to bring us lots of pictures of styles that they like.  It’s often hard to communicate exactly what the bride is enivisioning without pictures. We also encourage our brides to dedicate more of thier budget to areas where thier guests will spend more time.  Guests will spend much more time looking at a table arrangement at the reception than they will looking at an altar arrangement during the ceremony.

Mobile AL florist works on arrangement in studio

florist adjusts leaves during work at LUSH plants sit on wood table in LUSH, florist in Mobile AL

When should you hire a florist?

You should hire a florist early in your planning process after you have secured your venue and have a firm date. We only do one wedding per weekend, so you want to make sure that you call us early to book your date. We don’t have to discuss details or specific plans until 3-4 months prior to the wedding, but brides should choose a florist and book them much earlier than that. 

branding session for full service boutique florist LUSH inside LUSH, home and gardens store in Mobile AL

What question(s) do you get asked the most?

The question that I get asked most is “Can I afford your services?”  People sometimes think that because we are a small shop that we might be more expenisive then the big guys.  We aren’t! We work with brides of all budgets.  We will work with brides to do out best to achieve the look that they want within their budget. 

Alabama floral shop with Mardi Gras displays

How can our clients find you?

Website: lushhomegardenevent.com / Facebook: LUSH home garden event / Instagram: LUSHhomegarden


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Fairhope Alabama Wedding Photographer formerly Goodie and Smith weddings

meet Jessica


Hi! I’m Jessica, owner and lead photographer at Ellison Smith Creative- the Gulf Coast’s only full service wedding photography studio. I am so glad you’re here! Please show yourself around and you’ll soon see that I believe that my clients DESERVE IT ALL! 

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